At the beginning of 2021, Amy, a designer with an infinite passion for fashion, decided to transform her years of accumulated design concepts and pursuit of personalization into an entity - Kelansu, a clothing brand focused on creating unique and personal styles. Amy's vision is to allow everyone to find clothing that represents themselves and shows their unique charm rather than just following the trend.

In March 2021, Amy started her entrepreneurial journey in a small studio. She personally designed the first batch of clothing for the brand, each incorporating the ultimate pursuit of details and careful selection of materials. Kelansu's debut was at a small fashion show. Although minor in scale, Amy's work immediately attracted the industry's attention and customers' love with its unique design and high-quality production.

As 2022 dawned, Kelansu faced the challenge of rapid growth. With the brand's popularity soaring and orders flooding in, Amy expanded the team, introducing more designers and production staff to ensure the quality of each garment remained uncompromised. Simultaneously, she embarked on a journey towards sustainable fashion, determined to minimize the environmental impact of the production process. This bold move not only bolstered the brand's sense of social responsibility but also resonated with a growing community of environmentally conscious consumers.

In 2023, Kelansu ushered in a critical turning point. The brand established a partnership with an internationally renowned fashion retailer, which not only brought Kelansu a more comprehensive market exposure but accelerated its globalization pace. In the same year, Kelansu launched its first global limited series, which integrated elements of different cultures, demonstrated the brand's respect and tolerance for diversity, and further consolidated its unique position in the fashion industry.

In 2024, standing at a new stage of brand development, Amy clarified Kelansu's ultimate vision: to become a global leader in personalized fashion, providing clothing and conveying a life encouraging everyone to express themselves bravely and pursue individuality and freedom. To achieve this goal, Kelansu plans to deepen its connection with the international market further, expand its online platform, and provide more personalized and customized services so that consumers worldwide can easily experience the fashion charm of Kelansu. Amy's story is a transformation from a dreamer to an entrepreneur. The growth of Kelansu not only witnesses personal persistence and innovation but also reflects the fashion industry's pursuit of personalization and sustainable development.